++ Spring Awards 2027: Enter Now! ++ How to Design for Human Care: Deep Dive Oct. 28

++ Spring Awards 2027: Enter Now! ++ How to Design for Human Care: Deep Dive Oct. 28

Year

2026

Category

Product

Country

United States

Design Studio / Department

Global Design, Connected Experiences

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»The jury recognized Xfinity for making the self-install activation experience simpler, more reliable, and more measurable. Its distinction lies in shifting customer effort into system-managed activation, reducing uncertainty while improving activation success, satisfaction, and operational efficiency at scale. The project stands as a strong example of product UX that makes an essential service easier to trust from the start.«

UX Design Awards Jury, Autumn 2026

And the award goes to...

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