Roku content management system (Beehive)

Roku, Inc.

Beehive is Roku’s Global Content Engine. It manages 1.1 million assets, unifying Roku’s ecosystem across movies, sports, ads, et cetera. The design bridges backend power with a high-performance interface to streamline workflows. This AI-empowered product replaces manual tasks with high-precision metadata and quality control. A design-led approach facilitated international expansion through geo-targeting and multi-language support, turning vast data into a strategic advantage for millions.