Orot

Jang Byeol

Orot is a context-aware travel platform helping international visitors navigate Korea’s fragmented mobility, payment, and daily services more seamlessly. Built from user research, it combines a unified travel card, proactive nudges, and travel archiving into one connected journey. By translating Jeong into a functional UX system, Orot improves accessibility, builds trust, supports local economic activity, and proposes a scalable model for inclusive tourism.