Building a unified digital experience

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The biggest challenge was creating a coherent user experience across Hexagon's complex organization, serving 27 industries with diverse audiences, technical knowledge levels and buying journeys. Years of growth had created fragmented navigation, inconsistent content structures and disconnected experiences. The goal was not to simplify the business, but to organize its complexity through a unified information architecture and design system. A highlight was seeing the design system evolve from a strategic vision into something teams actively adopted during Hexagon's brand refresh. User testing revealed a key insight: users consistently valued clarity and confidence over volume, reinforcing the importance of research-led, user-centered design.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
One highlight was seeing the design system evolve from a strategic vision into a framework that teams actively embraced. Delivered alongside Hexagon's brand refresh, it aligned visual identity, user experience and content strategy within a scalable system. Seeing divisions independently adopt its components and governance model validated the approach. The biggest aha moment came through user testing. Users consistently prioritized clarity and confidence over complexity, reinforcing that effective enterprise UX is about presenting the right information in the right way. The most challenging aspect was balancing stakeholder needs while maintaining a clear user-centered vision, with research providing a consistent path forward.

Where do you see yourself and the project in the next five years?
This project was designed as a foundation rather than a finish line. Over the next five years, the focus will be on continuous optimisation through user research, analytics and experimentation. Information architecture, content, and user journeys will evolve in response to changing user needs.
The design system will expand to support new products, services and digital touchpoints while maintaining consistency across the organisation. Personalisation presents a key opportunity, enabling more relevant content and recommendations based on industry, role and buying stage.
The long-term goal is to embed user-centred design more deeply within Hexagon’s culture, creating digital experiences that become increasingly relevant and valuable over time.