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Designers

Kai Dreyer

Year

2026

Category

Product

Country

Germany

Design Studio / Department

Waegge

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
Our users are A320 pilots. Highly trained professionals operating under extreme pressure, where every procedure is standardized and every error carries consequences. Designing for this audience meant earning trust immediately. Pilots develop deeply personal study routines over years and don't adopt new tools lightly, not out of resistance, but because the stakes are too high for anything unproven. At the same time, the sheer volume of content was a challenge: thousands of pages of technical documentation that needed to become accessible without oversimplifying. The UX had to do two things at once: reduce cognitive load while maintaining the precision and depth pilots depend on. Any compromise on either side would have meant rejection.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The first aha! moment came at the start, when Philipp, an active A320 pilot, showed what he had built on his own. Everything was there; it just needed design to bring it together. Once UX entered, the first design came together almost intuitively. A breakthrough followed: an on-device AI assistant that works offline, even in flight. But then came the low point. Pilots appreciated the AI, yet adoption stalled. User feedback revealed the gap: pilots needed answers based on their specific airline's procedures, not just general A320 knowledge. That led to Bring Your Own Manual, letting pilots upload their manual for fleet-specific answers. Adoption grew significantly. The AI had earned what matters most in aviation: trust.

Where do you see yourself and the project in the next five years?
Ai3X started in a niche, A320 pilot training, but the problem is universal: professionals in high-stakes environments need better ways to maintain critical knowledge. The platform is built to expand to additional aircraft types and adapt to any airline's specific operations. We see Ai3X as the training standard that pilots across types and airlines rely on. Built in Germany, shaped by real pilots, powered by AI that works where it matters most: offline, on the aircraft. Aviation is just the beginning. The principles behind Ai3X (adaptive learning, AI precision, UX that respects its users) can transfer to any field where knowledge gaps carry consequences. Better tools, better mastery, safer outcomes.